This easy calculator will help you determine selling prices for your products in order to save money and increase profits
Need to develop an effective pricing strategy for your business? First, you’ll need to figure out your markups and profit margins.
Shopify’s easy-to-use profit margin calculator can help you find a profitable selling price for your product.
To start, simply enter your gross cost for each item and what percentage in profit you’d like to make on each sale. After clicking “calculate”, the tool will run those numbers through its profit margin formula to find the final price you should charge your customers.
From there, you can effectively price your products and start profiting off each sale.
Browse profit margin calculator by industry
Profit margin calculator for Services and commerce
FAQs
What is profit margin?
Profit margin indicates the profitability of a product, service, or business. It’s expressed as a percentage; the higher the number, the more profitable the business.
How do you calculate gross profit margin?
It’s simple to find gross profit margin automatically using the calculator. To calculate manually, subtract the cost of goods sold (COGS) from the net sales (gross revenues minus returns, allowances, and discounts). Then divide this figure by net sales, to calculate the gross profit margin in a percentage.
Shopify’s free profit margin calculator does it for you, but you can also use the following formula:
- Step 1: X (Net sales) - Y (COGS) = Z
- Step 2: Z / X (Net sales) = % Gross profit margin
How do you calculate a 20% profit margin?
Follow these easy steps to calculate a 20% profit margin:
- 1. Use 20% in its decimal form, which is 0.2.
- 2. Subtract 0.2 from 1 to get 0.8
- 3. Divide the original price of your good by 0.8
- 4. The resulting number is how much you should charge for a 20% profit margin
How does the profit margin calculator work?
Shopify’s free profit margin calculator is fast and easy to use, to get started:
- 1. Go to shopify.com/tools/profit-margin-calculator
- 2. Enter your information into the online form
- 3. Click “Calculate profit”
How much does it cost to use the profit margin calculator?
The profit margin calculator is a free tool Shopify offers to businesses. That means there is no cost to use it.
Profit Percentage Formula (Table of Contents)
- Formula
- Examples
The extra amount the company receives from the customer over what the company paid to the vendor is called the profit. The net income generated by a company is divided by its sales, and the result is called the profit percentage. Profit percentage is used for sale and cost management, and thus overall performance assessment, and it is an indicator of pricing power, cost control, and strategic positioning.
Formula For Profit Percentage is given below
Gross Profit Percentage = [(Total Sales – Cost of Sale) / Total Sales] * 100
Net Profit Percentage = (Net Profit / Total Sales) * 100
Operating Profit Percentage = (Operating Profit /
Total Sales) * 100
Examples of Profit Percentage Formula (With Excel Template)
Let’s take an example to understand the calculation of Profit Percentage calculation better.
Profit Percentage Formula – Example #1
From the given information, calculate a) Gross Profit Percentage b) Net Profit Percentage c) Operating Profit Percentage.
Solutions:
Total Sales are calculated using the formula given below
Total Sales = Sales – Sale Return
- Total Sales = $61,500 – $1,500
- Total Sales = $60,000
Gross Profit Percentage is calculated using the formula given below
Gross Profit Percentage = [(Total Sales – Cost of Sale) / Total Sales] * 100
- Gross Profit Percentage = [($60,000 – $37,500) / $60,000] * 100
- Gross Profit Percentage = 37.50%
Net Profit is calculated using the formula given below
Net Profit = Total Sale – Cost of Sales – Office and Administration Expenses – Selling and Distribution Expenses – Interest on Debenture – Loss by Fire + Income from Investment
- Net Profit = $60,000 – $37,500 – $2,250 – $3,900 – $1,500 – $3,600 + $750
- Net Profit = $12,000
Net Profit Percentage is calculated using the formula given below
Net Profit Percentage = (Net Profit / Total Sales) * 100
- Net Profit Percentage = ($12,000 / $60,000) * 100
- Net Profit Percentage = 20%
Operating Profit is calculated using the formula given below
Operating Profit = Total Sales – Cost of Sales – Office and Administration Expenses – Selling and Distribution Expenses
- Operating Profit = $60,000 – $37,500 – $2,250 – $3,900
- Operating Profit = $16,350
Operating Profit Percentage is calculated using the formula given below
Operating Profit Percentage = (Operating Profit / Total Sales) * 100
- Operating Profit Percentage = ($16,350 / $60,000) * 100
- Operating Profit Percentage = 27.25%
Profit Percentage Formula – Example #2
Networking Inc is a Bag manufacturing company that manufactures all types of bags like travel bags, School bags, Laptop bags, and so on. Network Inc established its business in the market successfully. Networking Inc’s management has a forthcoming meeting with its investors, so the management of Networking Inc is looking to find out gross profit and Gross profit percentage from the following Income statement of Networking Inc at the end of the year.
Solutions:
Gross Profit is calculated using the formula given below
Gross Profit = Total Sales – Cost of Goods Sold
- Gross Profit = $3,000,000 – $650,000
- Gross Profit = $2,350,000
So Networking Inc has a Gross profit of $23,50,000, which means that goods that networking Inc Sold for $3,000,000 cost them $650,000 to produce, and the company can utilize $23,50,000 to pay its other expenses.
Gross Profit Percentage is calculated using the formula given below.
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Gross Profit Percentage = ((Total Sale – Cost of Goods Sold) / Total sales) * 100
- Gross Profit Percentage = (($3,000,000 – $650,000) / $3,000,000) * 100
- Gross Profit Percentage = 78.33%
So Networking Inc is getting 78.33% gross profit on bags, which tells networking Inc that 78.33% of its net sales will become gross profit and for every dollar of sales networking Inc generates, they earn 78.33% in profit before expenses are paid.
Profit Percentage Formula – Example #3
From the following income statement of Coca-Cola Company for the year ended Dec 2011 and Dec 2010, calculate the Gross Profit Percentage and Operating Profit Percentage for both the years.
Solution:
Gross Profit Percentage is calculated using the formula given below
Gross Profit Percentage = [(Total Revenue – Cost of Revenue) / Total Revenue] * 100
For Dec 31-2011
- Gross Profit Percentage = (($46,542,000 – $18,216,000) / $46,542,000) * 100
- Gross Profit Percentage= 60.86%
For Dec 31-2010
- Gross Profit Percentage = (($35,119,000 – $12,693,000) / $35,119,000) * 100
- Gross Profit Percentage = 63.86%
Operating Profit Percentage is calculated using the formula given below
Operating Profit Percentage = [(Total Revenue – Cost of Revenue – Selling General and Administrative ) / Total Revenue] * 100
For Dec 31-2011
- Operating Profit Percentage = (($46,542,000 – $18,216,000 – $18,172,000) / $46,542,000)) * 100
- Operating Profit Percentage = 21.82%
For Dec 31-2011
- Operating Profit Percentage = (($35,119,000 – $12,693,000 – $13,977,000) / $35,119,000) * 100
- Operating Profit Percentage= 24.06%
Explanation
The formula is nothing but the company’s Total revenues (Total Sales) minus its cost of revenues (Cost of Goods sold or Cost of Sales) Divided by the Total revenues (Total Sales). The formula can tell us a lot about the company’s economical nature, which we cannot get to know from gross profit. The formula is the percentage of sales available to cover expenses and provide a profit. Operating profit percentage is the difference between sales revenues, cost of goods sold, and other operating expenses divided by total sales. An Increase in operating margin might reflect a higher gross profit margin and/or better control of operating costs. Calculating profits Percentage formula can be complicated in determining them and considering what is accurate for the business.
Relevance and Uses of Profit Percentage Formula
Companies followed profit percentage numbers closely, one of the most followed numbers in finance. Before investing in any stock, shareholders or investors look at the net profit percentage closely because it shows how superior the company performs and how much profit investors will get from total revenue. The Net profit percentage numbers are not fixed, and a percentage of sales is used to compare the net profit percentage with other competitors. Profit Percentage is nothing but the business evaluation formula.
Potential investors closely watch gross profit percentage for any small increases or decreases. The formula tells us how effectively a business turns its sales into profit and how efficiently a business is run, whether a business can add value during the production process or not.
Recommended Articles
This is a guide to Profit Percentage Formula. Here we have discussed How to Calculate Profit Percentage along with practical examples and a downloadable excel template. You may also look at the following articles to learn more –
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