While access to Prime Day is one of the most notable benefits of Amazon’s loyalty program, the perks of a Prime membership extend far beyond the annual (or, like it was this year, biannual) shopping event. A Prime membership also offers fast, free shipping, a free Grubhub+ membership, Whole Foods grocery delivery and more. All these benefits incentivize new membership sign-ups, explained Amanda Bourlier, who previously oversaw global retailing research at market research company Euromonitor International. Show
SKIP AHEAD Prime membership cost | Prime membership benefits To help you decide whether to invest in an Amazon Prime subscription — and to help you better understand all the perks a membership offers — we broke down everything you need to know below. It’s worth noting that Amazon also offers loyalty programs in the form of a store credit card and an Amazon Prime Rewards Visa Signature Card — here’s what to know before signing up for Amazon’s credit card from Select’s money experts. What is an Amazon Prime membership and how much does it cost?An Amazon Prime membership includes various perks, including free delivery (two-day, one-day and same-day delivery options), streaming, shopping and reading benefits on its site. Prime members can also share their Prime benefits with one other adult for free, including free Amazon delivery, streaming access, free shipping at Shopbop and free upgraded shipping at Zappos. “A Prime member probably doesn’t just shop from Amazon,” Bourlier said. “In addition to shopping on Amazon, they can buy groceries from Whole Foods, listen to audiobooks with Audible, subscribe to Kindle Unlimited, watch Amazon Video and use Amazon Echo speakers.” Amazon Prime membership cost and special Prime Day savingsThis year, Amazon increased the price of a Prime membership. It now costs $15 a month (up from $13 a month), or you can pay $139 annually (previously $119). The yearly Prime membership includes a 30-day free trial for new members. Amazon also offers two discounted Prime memberships: Prime Student and an option for those who qualify for certain types of government assistance programs.
How many people can use a Prime membership?Multiple members of a family can share Prime benefits like Prime shipping, video, photos and more through Amazon Household, which allows for up to 10 memberships:
Benefits of Amazon Prime membershipsAccording to James Thomson, a partner at marketing agency Buy Box Experts, “the most important thing Amazon can do is drive loyalty to the Amazon marketplace.” He said the retailer does so through its Prime membership and the variety of benefits it offers, many of which are designed to offer shoppers convenience. “The company wants to get consumers to say, ‘I’m not going to walk into a physical store because it’s so much easier to buy on Amazon,’” he said. Fast delivery and shipping
Amazon also launched Buy with Prime earlier this year, a new service that allows Prime members to order items through other retailers’ websites using payment and shipping information stored on their Amazon account. The service also extends the free and fast delivery options members get through Amazon — the retailer said Prime members will see the Prime logo on eligible products in merchants’ online stores, which signals that the item is available for free delivery (sometimes even next-day delivery) with free returns. Buy with Prime is currently available by invitation only to some Amazon merchants, but the retailer said it will become more widely available in the future. Other delivery perks include Amazon Day, which allows you to order items throughout the week and select up to two days to get everything delivered in fewer boxes. Additionally, Prime members who live in certain zip codes can get eligible items delivered inside their home with Amazon’s Key Smart Lock Kit, or inside their garage with Amazon’s Key Smart Garage Kit. You can monitor the delivery through the Key by Amazon app, and get notifications about packages while the delivery is in process. Deals and discountsIn addition to Prime Day itself, Prime members are eligible for Prime Early Access, which gives them 30-minute early access to Lightning Deals on Amazon that typically last four to six hours. Beyond Prime Day deals, members get access to deals and discounts through Amazon Family, like 20 percent off diapers, baby food and more through Subscribe & Save, and 15 percent off eligible products from baby registries. GroceriesIn 2017, Amazon bought the grocery store chain Whole Foods Market, leading to exclusive savings both in stores and online for Prime members. Eligible Prime members with the Amazon Prime Rewards Visa Card get 5 percent back on purchases at Whole Foods — other credit cards incentivize via deals with Amazon and its affiliates, too. Prime members were previously entitled to free two-hour grocery delivery through Whole Foods Market and Amazon Fresh. However, in Oct. 2021, delivery from Whole Foods Market started to include a $10 service fee, and additional rush fees apply on one-hour delivery orders. Prime members get free grocery pickup on orders over $35. In select cities, you can order food and household items and receive items within two hours, or on another date and time you select. Grubhub+Current Prime members in 4,000 U.S. cities can now sign up for a year of free Grubhub+. This means you can order food from the service without paying a delivery fee — however, orders must be a minimum of $12. Once the year is up, Prime members will automatically be charged the $10 monthly fee for the service until they cancel. Existing Grubhub+ members are also eligible for this offer, according to Amazon. Streaming and entertainment
Other Prime membership benefits
Amazon Prime: A short historyAmazon Prime launched in 2005, and it originally offered members benefits like two-day free shipping — the retailer charged an annual $79 fee for a membership initially. At the time, Bourlier said, this seemed like a pipe dream, and it has remained a substantial factor in motivating people to become Prime members. But over the years, Amazon has greatly expanded what members get when they join, expanding offerings to entertainment services, food delivery savings and other perks. Amazon Prime membership sign-ups grew significantly during the pandemic. In a letter to Amazon shareholders in April 2021, executive chairman Jeff Bezos (who stepped down as CEO in July 2021) said there were more than 200 million Prime members worldwide at the time — the retailer has not provided updated membership numbers since. In January 2020, Amazon had more than 150 million Prime members globally, according to marketing research company Digital Commerce 360. Thomson partially attributes the approximate 33% increase in members to the pandemic — not only were people forced to stay home and increasingly depend on delivery services like Prime Delivery to shop for everything from office supplies to food, but they also had to rely on services like Prime Video, Music, Reading and more to stay entertained. “Quite frankly, if Covid didn’t encourage people to get a Prime membership, I don’t know what will,” Thomson said. This year is the first time Amazon has hosted two Prime Day-esque sales in the history of the shopping event. There are a multitude of factors that may have contributed to this decision, including boosting Prime membership sign-ups, said Jessica Young, director of research at Digital Commerce 360. “We’re seeing internal and external data that suggests Prime memberships are stagnating lately, at least in the U.S,” she said. This could be because so many people already have memberships or because the retailer raised the membership fee this year. Either way, “having a second Prime-centric sale as another membership push toward the end of the year might be Amazon’s effort to lift plateauing numbers,” Young said. Amazon has yet to release the results of its October Prime Day event or disclose if it’s seen a boost in membership sign-ups as a result. Catch up on Select's in-depth coverage of personal finance, tech and tools, wellness and more, and follow us on Facebook, Instagram and Twitter to stay up to date. How much is Amazon Prime for the whole year?Current Amazon Prime membership pricing: $14.99 per month. $139 per year. Prime Video membership is $8.99 per month.
How much is prime video per month Singapore?Amazon.sg: Amazon Prime Singapore | Free & fast delivery, movies, and more. Enjoy FREE, fast delivery, exclusive access to movies, TV shows, games, deals and more. Experience it for yourself! After your FREE Trial, Amazon Prime is just S$2.99/month.
Is it really worth it to get Amazon Prime?Yes, Amazon Prime is worth it even at $139 a year
For the $139 yearly or $14.99 monthly fee, Prime members earn a ton of benefits. These include free one-day delivery, two-hour grocery delivery, premium streaming services like Prime Video and Prime Music, and an unbelievable amount of extra discounts and coupons.
Is Prime available in Singapore?In a nutshell, if you sign up for Amazon Prime in Singapore, you'll get: Free two-hour delivery on Amazon Fresh orders of SG$60 or more. Free same-day delivery by 10pm on select items only. Free, one-day delivery on all domestic Prime eligible products.
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